An animated video ad with its own song, from your product page

What you get

• A vertical MP4. 1080 × 1920 at 30 frames a second, 9:16 for TikTok, Instagram Reels, YouTube Shorts and in-feed placements, with the song as its sound at a level set for social feeds.
• A song that sells. 60 to 100 seconds, written from your page: one customer’s story, your product’s name in the chorus, only the benefits your page states, and your call to action and address at the end.
• A storyboard cut to the song. One shot per sung line, the same character in every shot, your product in the shots about it, and a second angle on the beat inside the longer lines.
• The sung words on screen. One to three words at a time, timed to the singing, with your product’s name in colour: most people watch with the sound off.
• Your own page as the proof. The line that states your offer shows your product page on a phone with the page’s own sentence marked.
• An end card. Your product, its name, your button text and your address.

How the video is made

Everything starts from the song, so the cuts land on the music rather than the music being laid under finished footage.

1. The storyboard. A writer reads the brief and the sung lines with their timings and plans the character, the one place the story happens and, for every line, what the frame shows and what moves in it.
2. The character card. An image model draws the character once, full length and close up. Every picture is drawn from that card, which keeps the face, hair and clothes the same across the shots.
3. The pictures. One vertical picture per drawn line, with the card and, for the shots about the product, the picture from your page. You check them, change a shot’s words and draw any of them again.
4. The motion. A video model animates each picture you choose for four to eight seconds: one simple action and a gentle camera move. The song carries the words; nobody lip-syncs.
5. The edit. The shots are cut on the sung lines, the words go on screen with the singing, the offer line shows your page, and the end card closes the song. That takes about 2 minutes.

What it costs

Each part is charged when you make it, and anything that fails gives its credits back automatically. The figures below are our 60-second example: 10 drawn shots and 52 seconds of animation. Longer songs have more lines, and more shots.

Starter is $9 a month for 20 credits and Creator starts at $19 a month for 80; top-ups add credits that do not expire. There is no free tier. See the pricing page.

Using it in ads

• Licence. Every paid plan includes a commercial licence for what you make, so the song and the video can go in your ads, subject to our terms. Music rights has the plain-English version.
• Label it as AI. TikTok requires its AI-generated disclaimer on ads whose audio is completely AI-generated, YouTube asks creators to disclose AI-generated music, and Meta labels ads it detects as made with generative AI. The sources are in can you use AI music in ads?
• Claims. The song starts only from what your page says, and the offer line shows the page’s own words. You still need the proof behind every claim before the ad runs.
• A story, not a review. The character is invented and the song speaks as one customer: present it as an ad, never as a real customer’s testimonial.

Where the limits are

• It is animated, not filmed: 3D animation, anime, clay. No real people, no celebrities, no children and no other brands’ characters.
• Nobody lip-syncs. The song is heard and its words are on screen.
• The product is redrawn from your page’s picture, so small print on the packaging can come out differently. Check the pictures before you animate them.
• The models can refuse a shot. A refused picture or shot gives its credits back, and you can change its words and try again.
• The page shot needs a public page that loads for a visitor; when it cannot be read, a card with your product and the offer stands in.
• Every take and every clip is different. The video is as long as the song, 60 to 100 seconds; cut shorter versions in any video editor.

Other ways to make a video ad with AI

Lyro starts from the song: the ad is sung, and the video is storyboarded and cut to it. Other tools start from the picture. URL-to-video tools such as Creatify make video ads from a product link with a voice-over and background music; avatar tools such as HeyGen and Arcads put an AI presenter on camera; and video models such as Google’s Veo or Kling make single clips that you edit together yourself. Pick by what the ad needs: a spokesperson, a demo, or a song people remember. Our list of AI jingle and ad song tools compares the song side.